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Field notes from the board

Playbooks for people who actually ship.

Launch breakdowns, honest builder stories, useful distribution ideas, and the stacks behind products that made it out of the group chat.

Latest dispatch01
Positioning and conversion education8 min read

How to Write a Startup Description That Converts: A Founder Framework for Launch Pages

A practical method for explaining what your product does, who it serves, and why a qualified visitor should take the next step.

Read the full story
Editorial illustration of a founder shaping a clear product message for a software launch page.
More field notes27
Practical launch planning02

Soft Launch vs. Public Launch for Startups: Which Should You Choose First?

Use a controlled release to answer product and operational questions, then seek broader attention when your product can make the most of it.

8 min read ·
Early-user acquisition and feedback03

Choose a Product Launch Community as a Solo Founder

Use a practical readiness-and-capacity score to select a launch setting for feedback, discovery, and early-user conversations.

8 min read ·
Product discovery education04

Where to Find Bootstrapped Software Products

A practical workflow for discovering independent software, testing fit, and verifying bootstrapped claims.

6 min read ·
Early-user acquisition and feedback05

Build in Public Launch Strategy for Indie Makers: Turn Progress Updates Into Early Users

Use public updates to recruit the right testers, learn from real behavior, and build a follow-up path before launch day.

7 min read ·
Early-user acquisition and feedback06

Early Adopter Feedback Questions: What Founders Should Ask After a SaaS Launch

A practical interview and usability-testing guide for turning early user conversations into confident product decisions.

9 min read ·
Positioning and conversion education07

How to Explain an AI Product Clearly: A Simple Positioning Framework for Founders

Turn vague AI-first copy into a specific, credible promise that visitors can understand in seconds.

9 min read ·
Field notes08

IndieChains: A Better Way for Indie Founders to Build Backlinks Together

Powerful tool to collaborate with indie makers and boost SEO

5 min read ·
AI and vibe-coded product launches09

Where to Promote a Vibe-Coded App: A Practical Channel Guide for Early Users

Choose a promotion channel by the result you need now: useful feedback, early users, a focused launch discussion, or durable search discovery.

9 min read ·
Distribution and SEO10

Can Launching Your Vibe-Coded Product on a Launch Board Help SEO?

How to assess a launch-board submission for crawlable links, qualified referral visits, and product discovery without treating it as a ranking shortcut.

6 min read ·
Distribution and SEO11

How to Get Backlinks for a New Startup: A Practical First-Links Plan

A low-budget, policy-safe plan for earning relevant first mentions, improving discovery, and learning which referrals bring the right visitors.

9 min read ·
Early-user acquisition and feedback12

How to Turn Launch Traffic Into Active Users: A Post-Launch Activation Plan

A practical system for measuring launch cohorts, removing onboarding friction, and helping new visitors reach value quickly enough to return.

9 min read ·
Distribution and SEO13

Indie Product Distribution Strategy: How to Get Your First Users Without a Big Audience

A repeatable system for selecting, measuring, and pruning early distribution channels when you have limited reach and budget.

9 min read ·
Product discovery education14

How to Find Useful AI Tools Before They Go Mainstream

A repeatable way to spot promising AI software early, test it against real work, and avoid adopting novelty for novelty’s sake.

9 min read ·
Startup distribution and SEO15

Startup Launch Platform vs. Startup Directory: Which Should You Use to Get Early Users?

Choose the channel that matches your immediate need for feedback, visibility, or longer-term product discovery.

7 min read ·
Practical launch planning16

How to Plan a Product Launch in 30 Days: A Week-by-Week Plan for First Users

A practical four-week operating plan for shipping, testing, distributing, measuring, and improving a new software product.

11 min read ·
Practical launch planning17

Startup Product Demo Checklist: What to Show Before You Launch

Plan a focused launch demo that proves one user workflow, survives real-world setup, and gives early viewers a clear next step.

8 min read ·
Practical launch planning18

How to Write a Product Launch Announcement That Gets Early Users to Click and Respond

A practical structure for explaining a new software product, earning a useful first action, and collecting feedback you can act on.

8 min read ·
Practical launch planning19

SaaS Launch Readiness: Pick the Right Feedback Channel

Choose a launch channel according to what your product is ready to show, the feedback you need, and the action you want visitors to take.

7 min read ·
Product launches20

Product Hunt Alternatives for Indie Makers: Where to Launch and Get Early Feedback

Choose a launch channel by the feedback you need, the audience you want to reach, and how ready your product is to be tried.

9 min read ·
developer-tools21

Developer Tools Startup Launch Examples: Lessons from a Niche Research API

How technical founders can turn a narrow API promise, a working first request, and dependable integration guidance into a more useful launch.

9 min read ·
developer-tools22

Focused Product Examples: Launch Lessons for AI-Built Startups

Three product listings show how solo builders can define a clear first-use job, delivery format, and launch scope.

8 min read ·
startup-launch23

Startup Launch Checklist for Indie Hackers: From Vibe-Coded MVP to First Users

A practical checklist for turning a quickly built MVP into a testable launch, without confusing exposure with validation.

9 min read ·
Guide24

How the weekly board works

What happens after a product is submitted, how the weekly ranking is calculated, and what to do while your launch is live.

6 min read ·
Resource25

How to choose startup directories worth submitting to

A focused directory-submission system for finding relevant listings, avoiding busywork, and measuring whether a listing earned its place.

8 min read ·
Playbook26

Vibe-coding a launch in a weekend

A two-day build plan for using AI to move faster while keeping the product small, testable, and ready for a real launch.

9 min read ·
Craft27

What makes a great tagline

A practical way to write the one line that tells a visitor what your product does before they decide whether to keep reading.

6 min read ·
Business28

Pricing your first product

How to pick a first price that matches the value you deliver, gives customers a clear decision, and teaches you something useful.

8 min read ·